The challenge
The team was running a single-source Reddit alert tool and manually skimming a noisy inbox. They suspected they were missing conversations elsewhere — but had no bandwidth to watch three platforms by hand, and no way to tell a real buyer from idle chatter.
The approach
They described their product and competitors, turned on Reddit, X, and Hacker News, and worked the ranked feed top-down. Instead of reading every mention, they replied only to the buying and switching signals surfaced at the top, and used the suggested reply angle to open each conversation.
“We found three qualified buyers in our first week — all on threads our Reddit-only tool never even saw because they were on X.”
The outcome
In the first week they found three qualified buyers — two on threads their Reddit-only tool never surfaced because the conversation happened on X. A week of thumbs up/down sharpened the feed to their definition of a good lead, and weekly triage dropped to under an hour.